Many authors are not sure where to start when they are thinking about how to write a book. It doesn’t matter if you are thinking about self-publishing or being published by a big publishing company many of the fundamental rules still apply. The basic fundamentals must be done correctly and it is important to know how to start your publishing journey so you don’t make thousands of dollars worth of mistakes.
The very first thing you want to ask yourself is what you are looking to accomplish with being an author and publishing a book? Are you looking to make money or are you seeking exposure with your writing? These are the first two things to think about because this can help you clarify just what you are aiming at in terms of a successful end result.
The decision you make deciding where along the exposure and money scale you belong will help you to decide how you market your book. Many of the decisions you make as an author and marketer will stem from the answers to the purpose of you writing this book. Maximum exposure can be experienced if you printed a whole batch of books and gave them all for free. On the other hand a lot of money can be made by selling each and every book at premium price. You must decide what the best options is for you an your book.
If you are seeking a way to make money as an author than different elements are going to come into play. If you are writing for the main purpose to make money you are going to have to put a lot more emphasis on marketing, promoting, and advertising your written words. This is a different end of the spectrum than gaining exposure because there will not need to be as much time and effort put into these aspects when just hoping for exposure as an author. Aside from marketing you will need to decide how much money you are expecting or aiming to make. Do you want to cover the costs of the book or do you want more? Every author should want to make money from their writing if they are taking the time to write and publish a book. There is nothing wrong with feeling this way but you have to know just how much you want of each aspect.
Like I said both ends of the scale will result in different decisions and different results. It is crucial you know where you stand and what you expect from your book. This will make achieving your goals a lot easier and make the entire process much smoother and clearer.
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