Do you see scam alerts,negative comments,bad reviews,complaints,rip off reports in the top ten Google search results when you search for your brand? You are not alone. In fact, there is a good chance it is completely undeserved. That does not change the fact that it has a negative effect on your brand image.
The companies that are the cause of these brand destroying search results are the subject of many deabates in the the web community . The reason why is that they make money in a form that can basically be described as blackmail. The comments made by consumers or reviewers are not reviewed. The bad thing is that the more complaints that are made, the more the companies make. This is some of them ask for as much as ten thousand dollars to delete or correct the negative complaint.
It would be a different story if there was a form of due diligence that was done by these companies before publishing these reports. The better business bureau does a good job of realizing no business can satisfy every customer, and publishes complaints accordingly. Unfortunately, these companies most often do not use high standards.Because of how they derive rrevenue, there is a lot of incentive for corruption. The have even been allegations that they target business using false complaints to boost profit. The sad fact is that most business have no other option to combat these negative search results.
What can your company do to protect itself from these brand destroying search results? How can you protect and remove your company from these types of defamation? That is where internet reputation management can help.
Reputation management is the use of internet marketing,SEO, and social media to push the negative search results of the first and second pages of the results pages.How is this done?Search engine marketing firm Orlandosearchenginemarketing.com has mastered the technique. They say erasing negative reviews uses the same techniques used to get a website to the top of the search engines, except these tactics are used to promote websites other than your main one for the keywords being targeted. What this does is move these other website ahead of the negative comments and pushes those results down.
For people attempting to do this themselves, it substantial task. This is because you must promote not just 1 website but up to 7-9 results.
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